With years of experience working on websites, we create custom components to help turn a boring run of the mill design template, into something really tailored for the client.
Examples of this in action can be seen in the Portfolio.
Very often we have used custom CSS to edit typography and layout in order to get the content fitting just as our clients would like.
Another technique employed is the ability to have different version of the same section displayed depending on the device the content is displayed on. E.g. if a website is viewed on Mobile (compared to Desktop), the content may be too large, sprawling, or just misaligned, so we use this technique to render different versions depending on the users viewing device.